This was always going to happen. It's just a bit frustarting that the powers that be haven't waited to introduced this until RSS reaches a critical mass. Hitting the consumer with yet more advertising, is hardly going to entice non Generation Y users (basically anyone over 30)to adopt the technology.
Feedburner have just announced they will be inserting ads into feeds. In the main these will be incorporated through Adwords and AdSense. Kind of nifty no doubt, but as an RSS user it's gonna make the experience a bit more cumbersome as the process of keeping on top of feeds is time consuming enough as it is. (click)
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