Channel 4 and ITV could learn a thing or two from Joost

This month Joost announced that they will be launching a web based player to replace their download software client.

I'm amazed that Channel 4 and ITV still haven't got round to doing this. At present ITV's Catch Up service requires the user to download Microsoft Silverlight, whilst Channel 4's 4OD requires users to make a similar installation on their device.

As quite frankly I can't be bothered to do this I watch Channel 4 and ITV content on third-party streaming sites like OV Guide. The upshot of this is that Channel 4 and ITV are losing out on advertising revenue.

All these channels have to do is make it easy for the user. It's not rocket science.

You have to really give it up to the BBC for providing such a fantastic product in the IPlayer. They've set the bar high.

Time will tell whether the launch of Project Kangaroo will reveal whether the other terrestrial channels learn from their mistakes.