My Starbucks Idea

Starbucks using social media to rethink their

strategy

Will McDonalds launch something similar to counteract this?

More on BBC White Season

Apologies for the lack of blogging of late. I'm doing a lot multi-tasking which makes finding the time to write hard. I'm aiming for one entry a week at the moment.

Anyway, my friend Ben pointed out this article on BBC's White Season in the New Statesman

In other news it's been interesting to see the development of the Phorm story in the blogosphere over the last week or so. For the record I think their proposed technology is amazing but at present there is no reward for consumers to opt into the service. I think they should offer their own ISP, free to internet users in return for offering up their browsing history data to advertisers.

How Not To Write A Corporate Blog Part 1

Mike Smith, MD of Columbia Records has just updated his corporate blog for the first time in six months.


We say stick to the day job Mike. If you're not committed to blogging there's no point. For etiquette on corporate blogging check out Robert Scoble'sNaked Conversations .

Songkick Battle is Alexa for bands

http://labs.songkick.com/battle

BBC White Season

A tad controversial


BBC White

If you're in the UK you can watch archived footage on the BBC's Iplayer

Internet Privacy: An Oxymoron?

This post has really been inspired by Phorm's press coverage this week, and Facebook's controversial Beacon application. Phorm is a new online advertising model based on tracking consumer's browsing history through their ISPs to subject them to relevant advertisements. Its quite an innovative model, and at present the only one in the UK. If i'm not mistaken I think i first read about the concept in Chris Anderson's The Long Tail.

The controversey surrounding the company is that certain voices (notably The FT and Campaign magazine - bible of the advertising industry) believe that it is giving away this data without the user's permission. Phorm have retaliated by saying that all the data collected will keep the user's profile and demographic confidential. Whatever, the outcome of this debate is Phorm has enormous potential and if they can turn the PR spin on this I expect them to be a huge success.

Also, whilst on the subject of internet privacy, I was fortunate enough to attend a talk by Garlik founder Tom Ilube earlier in the year. Garlikis a company claims to keep user's online data private. I signed up to their Qtrack service earlier in the year. However, I'm a bit sceptical as the site seemed to want me to add an enormous amount of data to my public profile.

It's gonna be interesting to see where this debate extends to
as the more data available the greater scope there is for marketers to accurately targets consumers...

Tack!Tack!Tack! Media roundup

On The Last.FM blog





On The Guardian Music Blog







And we successfully placed Rocca ( www.myspace.com/roccarocca ) on the front page of Popjustice two days in a row.

Facebook don't like me.

They deleted 100 of my "favourite brands" from my profile page.

Read about it on Online Fandom

Twing

Twing.com is a search engine for forums and message boards.

Its a concept that I've been reading about for around a year but this is the first example I have seen of such a site up and running. Another example of the internet making all information totally transparent and retrievable.



The site has launched in a beta state so go and have a play.

Current Reading Material

Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
by Don Tapscott (Author), Anthony D. Williams (Author)