Sunday, 27 April 2008

World Internet Stats

I've been a bit cheeky by nicking this from Gerd Leonhard on the brilliant

What is fascinating about these stats is how much of the pie is taken up by Asia. I guess this isn't surprising if you consider countries like South Korea and Japan are the most technologically advanced in the world, and have the greatest broadband penetration and concentration of fibre optics. These countries also love accessing their web on their mobile, and I believe they use this device to get online more than their mainframe PCs and laptops.

I have a great book called Digital Korea (by Tom T Ahonen & Jim O'Reilly) which is about how the convergence of broadband itnernet, digital TV, 3G Cell Phones etc etc results in South Korea being the most technologically advanced country in the world. But like the rest of the ever increasing pile on my windowsill, it is just going to have get read once I finish my impending Masters degree.

Saturday, 26 April 2008

When will the man in the street use RSS feeds?

Interesting post on Mashable about Microsoft incorpoarting new feeds into Microsoft Live News Search, but of more interest is Adam Ostrow's comments on how there still seems to be a huge mental barrier stopping the man in the street from using RSS feeds.

Personally, I just can't get over this as they are so easy to use, with most web browsers already having an easy to use tab incorporated into the menu.

So what is going be the tipping point for this technology reaching a critical mass? It's not a matter of if but more when.

When this does eventually happen it will be of benefit to both consumer and marketer, saving the former a lot of time and enabling the latter to reach target audiences more effectively.


Wednesday, 23 April 2008

The Facebook Insiders Guide To Viral Marketing

Last week Facebook sent out a message to the 5000 or so members of the "Facebook Pages" Page on the site, offering them a 30 page guide to creating successful viral campaigns by utilising Facebook's Pages facility.

Whilst it's a genius (and postmodern viral in itself, aiming to generate more money from Facebooks Ads its a handy document if you incorporate the Page facility to promote something on Facebook.


Monday, 21 April 2008

Record labels: jump on the Muxtape bandwagon

Muxtape has been gainging some serious traction of late on the likes of Delicious and Digg.

The site allows you to create a page and upload an MP3 compilation which other users can then stream in realtime. And if the future is to believed, shared playlists are apparently the next big thing.

A tip for record labels is to incorporate a Muxtape compilation into online their marketing strategy. At present I've only seen one record label do this with an out of print album so its currently quite a novel thing to do AND allows you to get down with the kids.



just made a Muxtape. Will be using to showcase some lost gems and stuff from up and coming and unsigned bands

Tuesday, 15 April 2008

Monday, 14 April 2008

Lack Of RSS Feeds

From doing a bit of web browsing its amazing to find how many businesses incorporate blogging software into updating the news section of their website but don't have any RSS feeds. If you are reading this and are one of the guilty parties, sort it out in order to extend your potential online market reach.

This post is sort of a follow up to a posting earlier in the year about how The Times website is not RSS enabled.

Interview with Sheryl Sandberg - Facebook's Chief Operating Officer


Thursday, 10 April 2008

Wednesday, 9 April 2008

Digital Renaissance

This new blog is run by the heads of two of the best independent labels in Sweden (Songs I Wish and Hybris) alongside Daniel Johansson of Musiclink.

Anyone interested in how digital media will effect the future of music consumption should click here

Sunday, 6 April 2008

A new marketing strategy for the publishing industry

Narrate your entire book as a podcast and offer as a free download.


Good news for pirates

Download a film in seconds.......


Thursday, 3 April 2008

Cadbury's "Trucks" (created by Fallon Agency)

How do you follow up a gorilla imitating Phil Collins?

File under: must try harder.

Blimey... Itunes outsells Wallmart to become top music retailer in America

Thanks to Mr Christie for pointing this out to me. Big story.

Read about ithere

Wednesday, 2 April 2008

Felix Dennis: "I once killed a man."

Felix Dennis in today's The Times

A great illustration of establishment print media having to be sensationalist to deal with increasingly segmented audiences.

Tuesday, 1 April 2008

Universal acquires Stereogum

It seems John Batelle's prediction of media conglomerates acquiring blogs in 2008 is becoming a reality. Universal has just bought Stereogum for $5 million.

Read about the story here

Who is going to be the next buyout target? I'm putting my money on Perez Hilton. If anyone at Emap/Bauer is reading this snapping up Perez may just save the Heat brand.

Comment back with your tips...