Friday, 13 June 2008

Surveillance Society

In the 21st Century, the more actions we do which are logged and digitized as data, the greater the potential for our behaviour to be tracked.

My belief is that it is fine for companies to do this to consumers if we are getting something equal or of value back in return. However, quite how you quantify a fair exchange is somewhat harder to muster. Increasingly it seems the way of Web 2.0 is to offer data in return for a service. At this rate we're going back to the bartering system.

Read the Home Affair's latest Surveillance report here

Shoutouts for Tesco and Phorm.

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