This isn't a criticism of Barnet Council per se, more of an observation. Logically, it makes sense to target platforms with the biggest user base. In a similar way to how advertising dollars go where the audience is, the public sector are attempting to harness platforms which receive the most attention.
Alongside the previous blog post, this serves as an example of how both the public and private sector are inadvertantly helping to build brand equity in social media services.
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