Seems ad supported streaming audio is really coming into its own, what with MySpace's recent announcement listed in the link below.
I'm really excited about this as I'm in the process of writing a research paper on online on demand advertising supported media consumption.
http://www.ft.com/cms/s/0/5c6bcb04-df55-11dc-91d4-0000779fd2ac.html?nclick_check=1
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