Tuesday, 19 August 2008

How Not To Write A Corporate Blog Part 2

It's been a while since I checked in to see how Columbia Records' blogging initiative is going.

When I last checked in March, Mike Columbia's blog had been updated for the first time in six months.

The most recent post displayed is from April so is starting to nudge towards that magical six month mark too.

However, somewhat bizarrely around fifty posts were simultaneously uploaded on March 23. Blimey. Are these people unaware that some of us have RSS readers and that we know exactly what's going on?

And whilst we're on the subject of failed IT projects if you'd care to wander on over to Scoutr, Angel Records' (subsiduary of EMI)demo/blog submission type page you'll be able to see that the artist garnering the most votes currently holds a mighty 18 votes. Not so much wisdom of the crowds, more wisdom of the few and far between.

Who makes the decisions on actioning these projects? I'm not pointing the finger of blame at the bloggers. Ultimately, you can't force someone to blog but companies should make sure staff are fully committed before agreeing to do so.

Thank G-d for the likes of Hype Machine and SoundCloud.

No comments: