Monday, 21 April 2008

Record labels: jump on the Muxtape bandwagon

Muxtape has been gainging some serious traction of late on the likes of Delicious and Digg.

The site allows you to create a page and upload an MP3 compilation which other users can then stream in realtime. And if the future is to believed, shared playlists are apparently the next big thing.

A tip for record labels is to incorporate a Muxtape compilation into online their marketing strategy. At present I've only seen one record label do this with an out of print album so its currently quite a novel thing to do AND allows you to get down with the kids.



just made a Muxtape. Will be using to showcase some lost gems and stuff from up and coming and unsigned bands

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